Tuesday, April 11, 2017

TOMS 2.0


Toms has always been famous for their one for one start up, but most of us thought that was limited to shoes. This amazing non-profit has expanded their horizons .beyond basic foot wear and jumped into glasses, bags and apparel. Their motto "With every product you purchase Toms will help one person in need" is honest and true! Their website and blog have synergy with telling their story! 

What do they give? 
Shoes for shoes, glasses for sight, coffee for water, bags for safe birth. 

Where do they give?
They give in over 70+ countries 

How do they give? 

Their Social Media Platforms include:

Tuesday, April 4, 2017

Pura Vida


The founders of Pura Vida went on a college graduation trip that changed their careers and lives forever. 

"While traveling through Costa Rica, Griffin and Paul crossed paths++ with two bracelet artisans named Jorge and Joaquin. The colorful handmade bracelets seemed to capture the essence of their journey. At the time, Jorge and Joaquin were living in poverty. They slept with their family in a single crammed room with three beds. After seeing this, Griffin and Paul asked Jorge and Joaquin to make 400 bracelets to take home with them. No one would have expected for this casual encounter to grow into the successful partnership that it is today."

Their partnership with Jorge and Joaquin in hopes of spreading the “pura vida” spirit back in California and now across the globe.  Jorge and Joaquin used to sell 1-3 bracelets a day, but thanks to their new found friendship bracelets are worn by millions of people around the world and serve as a tangible reminder to slow down and live in the moment. Jorge, Joaquin and 100+ of their amigos are and all to provide for their families and communities. 

What is the"Pura Vida" Philosophy? 

"Encouraging the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune- and refusing to take anything for granted embodies this laid back lifestyle. 
“Pure Vida means choosing to live life to the fullest. It’s more than just a saying... it’s a lifestyle."

Tuesday, March 21, 2017


What? A boutique whose heart is rooted in sustainable and style! If you are looking for 
ONE OF A KIND clothing AND a way to help the environment, this is your store!! 
"Opened in 2010 by Sanni Baumg√§rtner in Athens, Georgia, Community 
seeks to bring chic clothing to our clients while encouraging them to buy locally and 
sustainably. When entering the store, you’ll find an array of  redesigned
 vintage clothing and clothing handmade by local designers. 
We also offer women’s vintage clothing, shoes, and accessories." 

How do you sew sustainably? By producing products while diminishing/emitting 
as minimal pollutants as possible! The textile industry discharges toxic chemicals 
into the environment, uses pesticides and nonrenewable fabrics (such as synthetic 
polyesters and nylons), and consumes enormous quantities of energy. In contrast, 
sustainable clothing saves energy and natural resources. Sustainable textiles can 
range from pieces made from renewable or organic fibers, to vintage or re-used clothing.  

Where? 260 N Jackson Street in Athens 
When? Mon-Sat: 11am-6pm, Sun: 12-4pm
Get Social? https://www.instagram.com/communityathens/  

Tuesday, March 14, 2017


They listened to their dreams. They're giving the gift of hearing- one set of headphones at a time! 

Through purchasing headphones, earbuds, speakers and more funds are donated to the Starkey Hearing Foundation(link here) to improve impaired heard across the globe! 

LSTN uses Facebook, Instagram, and Youtube to market their products and purpose! Videos of people hearing for the first time are most popular and receive the most viewers.

Check them out at:

Tuesday, February 21, 2017

Water Bottles into Yoga Pants

Teeki logo


"we dance to a different beat, stretch with the yogi, run to the highest peaks, hike in unexplored territories, and swim where the ocean becomes one. we are teeki. we take water bottles and turn them into clothes, giving them purpose again through an eco-friendly process. we support you with your active lifestyle and adventures; yoga, gym, workout, surf, sports, dance, flow and constantly moving forward with your body, mind, and spirit."

What? This Hippy Dippy Company has a Passion For Preserving the Earth while creating a Product Women All Over The World Love: 
Yoga Pants

How? Teeki Uses Recycled Water Bottles as Their Raw Material to Create Their Athletic Line. Every 5 Pounds of Teeki Clothing Material Saves 2.5 Gallons of Gasoline. 
Student Perks? Students get 15% off!!!
Where? Online and in stores 

This company is a leader in sustainability and in improved instagram shopping experience. Each photo has little numbers attached to the items- with a click of a number you can shop that item. 

Their other outlets for social include: 

Thursday, February 9, 2017

Tribe Alive

Pop Sugar & Tribe Alive


How does a brilliant company focused on empowering women make themselves an icon? By partnering with Pop Sugar.

 This popular monthly subscription box is seen around the globe and advertises the latest most popular items to women everywhere.

While not explicitly a non-profit Tribe Alive strives to empower women and break the cycle of poverty. Tribe Alive employs impoverished women at fair trade wages and gives them access to a safe job, sustainable income and a chance to determine their own future.

_______________ as seen on their website______________


Tribe Alive’s mission is to build sustainable partnerships with marginalized groups in developing countries by connecting them to the global marketplace. We work to break the cycle of poverty by providing artisans with the tools, training and support needed to reclaim their futures and thrive as independent business men and women.


Tribe Alive believes in fair and responsible commerce which is why our product is handmade by artisans who are paid a living wage for their work. Our product is uniquely handcrafted and captures the art and beauty of the culture it represents. When you purchase handmade, fair trade products, you are investing in the future of the communities in which we work.

Why Pop Sugar? Both Tribe Alive and Pop Sugar's target markets are women. Tribe Alive's handmade cloth Headlined as the premium item in the February Box. Pop Sugar's vast following,  their February Box was the perfect venue to headline Tribe Alive's wallet as the headliner for their February box was the perfect introduction of their brand to women across the globe. 
__________________ How are they growing publicity?____________  

they have synergized their website to grow their following...

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