Tuesday, January 31, 2017

Warby Parker: A Sight to See

Warby Parker: A Sight to See 

A couple of outrageous college students went on a backpacking trip... one thing led to another and glasses were lost off the side of a cliff. Later that week, amidst his efforts to replace his pair, he realized glasses prices were a spectacle in themselves, WAY too expensive to replace. A spontaneous trip and an over-prices vision shop, and a college student's budge sparked an idea that would bring clarity to vision around the globe. 

"Give a man a fish, feed him for a day, teach a man to fish feed him for life" 
So Warby Parker is no Bass pro shop, but they want to empower people to feel incredible. 

"Instead of donating, our partners train men and women to sell glasses for ultra-affordable prices, which allows them to earn a living. More important, it forces our partners to offer glasses that people actually want to buy: glasses that fit with local styles, look good, work well, and make the wearer feel incredible."

Awareness by Partnership!

To gain awareness Warby Parker does something unique and incredible... they network! They connect with other companies in ever facet of their organization. 
1) instead of being their own non-profit, they partner with VisionSpring, a non-profit that trains low-income men and women. By combining forces they generate more awareness than before!!
2) Through their website, creative video production, blog, and instagram, they tag other companies that share a similar target market, to generate awareness from other consumers. A few of these include: American express, Friz-Ease, J. R. R. Tolkein's books, Dior, Covergirl and so much more! 

check out their website: https://www.warbyparker.com/buy-a-pair-give-a-pair 
Read up on their blog: http://blog.warbyparker.com/ 
Follow on Insta: @WarbyParker

Tuesday, January 24, 2017


1. Garage
2. Brothers
3. Artists
4. Sharks 
5. letter  word
6. years later.... 

“you don’t have to choose between doing well and doing good.”
- Alex Torrey, brother + c.e.o.

In their parent's garage two brothers, Alex and Jonathan Torrey, discovered a way to use their life and career to Empower kids. In the eyes of Umano's founders, children's drawings were not simply doodles... they were the works of artists. Umano founded their company on producing "freakishly soft shirts" that served as canvas's to display kid's artwork on the pocket. For every product sold Umano sends a backpack filled with art and school supplies to a kid in your backyard. 

Umano quickly took off when Bloomingdales began selling their products. To gain further awareness and funding for their company, Umano as featured on hit show Shark Tank. Leading up to their airing they ran social media campaigns on Facebook, Twitter, and Instagram.  On the show 4 Sharks heard their story and 2 struck a deal with them to improve their online presence. 

Instagram: Utilized to showcase their products, the artwork, alert followers of sales, and help people get to know the companies

Website: Markets to individual buyers, and B2B mass purchasing, here you can read their story, watch interesting videos, and find access to all of their social media 

snap chat: watch daily for behind-the-scenes silliness, sneak peaks, and exclusive promos! 

Who knew one on october 15 2011 5 letter word would begin a journey empowering kids and people for 6 years and beyond!

Tuesday, January 17, 2017

Krochet Kids

Krochet Kids is the story of three friends with a... 


Growing Community

Krochet Kids is a social entrepreneurship founded to use business as a forum to provide jobs, education, and mentorship to impoverished women in Uganda. KK intl. teaches women in Uganda how to crochet a product and educates on how to facilitate business. Through their model the purpose is to empower women to thrive independently, absent of Krochet Kids.

Empower people to rise above poverty.

To create sustainable economic development programs that support holistic growth of individuals and communities living in poverty.
To inspire the knowledge of a generation about their ability to bring change to a world that is in need.

People: We desire holistic freedom for our people to grow and enrich their lives physically, emotionally, and spiritually.
Our Product: We believe in quality, handmade products that not only bring comfort and style but serve as a vehicle for social change.
Love: We believe actions rooted in love bring lasting and powerful change. Our model for love is that of Jesus.
For non-profits to remain above water financially it is critical to generate awareness of the company, purpose, products and more. KK has a well organized and hip website linking buyers to instagram, Twitter, Facebook, VSCO(blogging and photo site) youtube, and pinterest. Through utilizing clever campaigns such as "know who made it"- they show their company's purpose and pull on the heart strings of their consumers. They advertise their mission, products, and value through these forums to help consumers  journey with KK Intl towards their vision of self-sustainability.