Tuesday, February 21, 2017

Water Bottles into Yoga Pants

Teeki logo


"we dance to a different beat, stretch with the yogi, run to the highest peaks, hike in unexplored territories, and swim where the ocean becomes one. we are teeki. we take water bottles and turn them into clothes, giving them purpose again through an eco-friendly process. we support you with your active lifestyle and adventures; yoga, gym, workout, surf, sports, dance, flow and constantly moving forward with your body, mind, and spirit."

What? This Hippy Dippy Company has a Passion For Preserving the Earth while creating a Product Women All Over The World Love: 
Yoga Pants

How? Teeki Uses Recycled Water Bottles as Their Raw Material to Create Their Athletic Line. Every 5 Pounds of Teeki Clothing Material Saves 2.5 Gallons of Gasoline. 
Student Perks? Students get 15% off!!!
Where? Online and in stores 

This company is a leader in sustainability and in improved instagram shopping experience. Each photo has little numbers attached to the items- with a click of a number you can shop that item. 

Their other outlets for social include: 

Thursday, February 9, 2017

Tribe Alive

Pop Sugar & Tribe Alive


How does a brilliant company focused on empowering women make themselves an icon? By partnering with Pop Sugar.

 This popular monthly subscription box is seen around the globe and advertises the latest most popular items to women everywhere.

While not explicitly a non-profit Tribe Alive strives to empower women and break the cycle of poverty. Tribe Alive employs impoverished women at fair trade wages and gives them access to a safe job, sustainable income and a chance to determine their own future.

_______________ as seen on their website______________


Tribe Alive’s mission is to build sustainable partnerships with marginalized groups in developing countries by connecting them to the global marketplace. We work to break the cycle of poverty by providing artisans with the tools, training and support needed to reclaim their futures and thrive as independent business men and women.


Tribe Alive believes in fair and responsible commerce which is why our product is handmade by artisans who are paid a living wage for their work. Our product is uniquely handcrafted and captures the art and beauty of the culture it represents. When you purchase handmade, fair trade products, you are investing in the future of the communities in which we work.

Why Pop Sugar? Both Tribe Alive and Pop Sugar's target markets are women. Tribe Alive's handmade cloth Headlined as the premium item in the February Box. Pop Sugar's vast following,  their February Box was the perfect venue to headline Tribe Alive's wallet as the headliner for their February box was the perfect introduction of their brand to women across the globe. 
__________________ How are they growing publicity?____________  

they have synergized their website to grow their following...

The Journal* FaceBook*Instagram*Twitter* Pinterest 

Monday, February 6, 2017

Faucet Face

In the summer of 2011 I traveled to Ngaamba, Kenya on a mission trip with my family. While there I became aware of the struggle for a critical unit of survival, water. I returned with a new perspective and passion.  Every human has the right to  clean accessible water in their community, but the sad reality is that everyone does not have the ability to exercise that right. Faucet Face shares this belief and makes a stand to make a change one glass bottle at a time.
For each bottle purchased, a minimum of 100 liters of clean water is provided for families in India. 

How do they market their Product? 
1) Creative use of their website 
2) working with websites bloggers and writers to be advertised on "one for one" and non-profit lists
3) Social Media Accounts including: twitter, Facebook, Pinterest, Instagram, and Blogging 
4) Target Market Partnerships including: Mod cloth, Urban Outfitters, Trina Turk, Fab, Perch, Paper Source and more