Tuesday, January 24, 2017


1. Garage
2. Brothers
3. Artists
4. Sharks 
5. letter  word
6. years later.... 

“you don’t have to choose between doing well and doing good.”
- Alex Torrey, brother + c.e.o.

In their parent's garage two brothers, Alex and Jonathan Torrey, discovered a way to use their life and career to Empower kids. In the eyes of Umano's founders, children's drawings were not simply doodles... they were the works of artists. Umano founded their company on producing "freakishly soft shirts" that served as canvas's to display kid's artwork on the pocket. For every product sold Umano sends a backpack filled with art and school supplies to a kid in your backyard. 

Umano quickly took off when Bloomingdales began selling their products. To gain further awareness and funding for their company, Umano as featured on hit show Shark Tank. Leading up to their airing they ran social media campaigns on Facebook, Twitter, and Instagram.  On the show 4 Sharks heard their story and 2 struck a deal with them to improve their online presence. 

Instagram: Utilized to showcase their products, the artwork, alert followers of sales, and help people get to know the companies

Website: Markets to individual buyers, and B2B mass purchasing, here you can read their story, watch interesting videos, and find access to all of their social media 

snap chat: watch daily for behind-the-scenes silliness, sneak peaks, and exclusive promos! 

Who knew one on october 15 2011 5 letter word would begin a journey empowering kids and people for 6 years and beyond!

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