Generating awareness for companies whose purpose is beyond making a profit, instead their purpose is to bring prosperity to others
Thursday, February 9, 2017
Pop Sugar & Tribe Alive
How does a brilliant company focused on empowering women make themselves an icon? By partnering with Pop Sugar.
This popular monthly subscription box is seen around the globe and advertises the latest most popular items to women everywhere.
While not explicitly a non-profit Tribe Alive strives to empower women and break the cycle of poverty. Tribe Alive employs impoverished women at fair trade wages and gives them access to a safe job, sustainable income and a chance to determine their own future.
_______________ as seen on their website______________
Tribe Alive’s mission is to build sustainable partnerships with marginalized groups in developing countries by connecting them to the global marketplace. We work to break the cycle of poverty by providing artisans with the tools, training and support needed to reclaim their futures and thrive as independent business men and women.
>>> HANDMADE PRODUCTS
Tribe Alive believes in fair and responsible commerce which is why our product is handmade by artisans who are paid a living wage for their work. Our product is uniquely handcrafted and captures the art and beauty of the culture it represents. When you purchase handmade, fair trade products, you are investing in the future of the communities in which we work.
Why Pop Sugar? Both Tribe Alive and Pop Sugar's target markets are women. Tribe Alive's handmade cloth Headlined as the premium item in the February Box. Pop Sugar's vast following, their February Box was the perfect venue to headline Tribe Alive's wallet as the headliner for their February box was the perfect introduction of their brand to women across the globe.
__________________ How are they growing publicity?____________
they have synergized their website to grow their following...
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